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Beauty & Personal Care

Fill your chair, then keep clients coming back.

Beauty is visual, local, and built on repeat visits. Propel helps you showcase your work, attract new clients with clear offers, and stay in touch so regulars rebook.

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Built for

Marketing for beauty & personal care businesses

Propel is used by hair salons, barbershops, spas, med spas, estheticians, and nail salons.

Challenge

Empty slots on slow days

Midweek gaps cost revenue that never comes back.

How Propel helps

New-client promotions

Run an introductory offer on Facebook and Instagram with a dedicated booking-inquiry page.

Challenge

Standing out visually

Clients choose based on photos — and keeping social media fresh is time-consuming.

How Propel helps

AI-assisted social posts and images

Draft captions and enhance photos of your work in minutes.

Challenge

Clients who don't rebook

Without a reminder, regulars drift to whoever is convenient.

How Propel helps

Past Customer Engagement

Automated check-ins encourage rebooking and reviews.

Recommended

Recommended Propel features

Advertising & Campaigns

Launch Google and Meta (Facebook & Instagram) campaigns from one guided setup — goal, audience, budget, creative, review, launch.

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AI Built Into Every Tool

AI help for ad creative, website and landing page copy, images, and follow-up messages — always reviewed by you before anything goes live.

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Marketing Automations

Five industry-tailored follow-up sequences that reply to new leads fast, nurture appointments, chase estimates, and re-engage past customers.

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Local SEO & Business Listings

Manage and optimize your Google Business Profile — profile info, reviews, posts, photos, keywords, competitors, and directory listings.

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Example workflows

What marketing looks like with Propel

New client offer

Instagram adoffer landing pageinquiryinstant confirmationbooked.

Rebooking

Past clienttimed check-in messagerebooks or leaves a review.

How Propel works for Beauty & Personal Care

  1. 1

    Showcase your services

    Upload real photos of your work to your Image Library.

  2. 2

    Promote an offer

    Launch a Product Promotion campaign for a new-client special.

  3. 3

    Bring clients back

    Turn on Past Customer Engagement and review requests.

FAQ

Beauty & Personal Care marketing questions

Can I use photos of my own work?

Yes — real photos of your work usually perform best. Upload them to your Image Library and use them in ads, pages, and posts.

Does Propel handle appointment booking?

Propel captures inquiries and follows up; keep using your existing booking software for scheduling.

Is this suitable for med spas?

Yes, for marketing. Review all treatment claims carefully and avoid guaranteed outcomes in ads.

Resources

Related guides

Grow your beauty & personal care business with Propel

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