1. Acceptance of terms
By creating a Propel account or using the service, you agree to these Terms of Service and our Privacy Policy.
2. The service
Propel is a marketing platform that helps small businesses choose a marketing goal; build and launch advertising campaigns across Google and Meta; manage their Google Business Profile; build websites and landing pages; and follow up with leads via an integrated CRM with automated SMS and email sequences.
3. Accounts
You must be at least 18 years old and authorized to act on behalf of the business you register. You are responsible for the accuracy of the information you provide and for maintaining the security of your account credentials.
4. Subscriptions, trials, and billing
Propel is offered on Basic, Professional, and Agency subscription plans, each with a free trial period. A payment method is required to start a trial. Unless canceled before the trial ends, your subscription automatically converts to a paid plan and is billed through Stripe. Fees are billed monthly or annually as selected at signup; annual plans are billed upfront. Agency plans include a per-client monthly fee for each managed client account. Plan features and limits — including landing page counts, image storage, and monthly SMS limits — are described on our pricing page; use beyond a plan’s limits is blocked until you upgrade.
5. Advertising spend and management fee
Advertising spend is separate from your subscription. You choose a budget for each campaign, and Propel charges your payment method for that budget in advance, in 10-day billing periods, before ads run. From each charge, Propel deducts a platform management fee of 3% of the charged amount (minimum $5) and the payment processor’s processing cost; the remainder becomes the campaign’s media budget, which Propel spends on your behalf through advertising accounts it manages on Google and Meta.
Where a campaign runs on more than one platform, Propel may reallocate the media budget between platforms based on performance, without exceeding the amount already collected for the current billing period. If you pause a campaign, unspent media budget remains as a credit on your account. Unspent media budget is refunded to your original payment method only when you cancel your account and your subscription ends. Management fees and processing costs are non-refundable.
6. Automated and AI-generated content
Propel uses AI to draft ad copy, website content, images, social posts, and lead follow-up messages. You are responsible for reviewing and approving this content before it is published or sent, where Propel presents it for approval. Where you enable autonomous features (such as ongoing campaign optimization), Propel will make changes without per-action approval, within the guardrails described in the product.
7. SMS and communications compliance
If you use Propel’s SMS follow-up features, you are responsible for ensuring lawful collection of consent from your leads, consistent with applicable law (including the TCPA). SMS sending requires completed carrier registration (A2P 10DLC). Propel provides consent-capture tooling, opt-out handling, and quiet-hours enforcement as part of the service, but you remain responsible for how your business uses these features.
8. Acceptable use
You agree not to use Propel to send unlawful, deceptive, or abusive content, or in a way that violates Google’s, Meta’s, or any connected platform’s advertising or content policies.
9. Your content and data
You retain ownership of your business content and the lead data collected through your campaigns. You grant Propel a license to use that content and data solely to provide the service to you.
10. Termination
You may cancel your subscription at any time from Settings → Billing in your account. We may suspend or terminate accounts that violate these terms or misuse connected advertising platforms.
11. Disclaimers and limitation of liability
Propel is provided “as is.” We do not guarantee specific advertising results, leads, revenue, or search rankings. To the maximum extent permitted by law, Propel’s liability for any claim relating to the service is limited to the amount you paid in the twelve months preceding the claim.
12. Changes to these terms
We may update these terms from time to time. Material changes will be communicated to account holders, and the effective date above will be updated.
13. Contact us
Questions about these terms can be sent to legal@hypelocalmarketing.com.