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Home Services

Marketing for home service pros who'd rather be on the job.

When a pipe bursts or the AC quits, homeowners search, compare a few names, and call whoever looks trustworthy and answers first. Propel helps you be that business.

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Built for

Marketing for home services businesses

Propel is used by HVAC contractors, plumbers, electricians, roofers, landscapers, cleaning companies, pest control, and general contractors.

Challenge

Leads arrive while you're on a job

Calls go to voicemail and web inquiries sit until evening — by then the homeowner has booked someone else.

How Propel helps

Instant automated replies

New Lead Conversion texts and emails every inquiry immediately, so homeowners know you'll be in touch.

Challenge

Estimates go cold

You quote the job, then life gets busy and no one follows up.

How Propel helps

Estimate Follow-Up

Automatic, polite check-ins after every quote until the lead books or declines.

Challenge

Seasonal demand swings

Busy seasons overflow while slow months leave crews underused.

How Propel helps

Seasonal promotion campaigns

Launch tune-up specials or off-season offers with a dedicated landing page in minutes.

Recommended

Recommended Propel features

Advertising & Campaigns

Launch Google and Meta (Facebook & Instagram) campaigns from one guided setup — goal, audience, budget, creative, review, launch.

Learn more

Local SEO & Business Listings

Manage and optimize your Google Business Profile — profile info, reviews, posts, photos, keywords, competitors, and directory listings.

Learn more

Landing Pages

Focused, mobile-ready pages with a clear call to action and a lead form — built to turn ad clicks into calls and inquiries.

Learn more

Marketing Automations

Five industry-tailored follow-up sequences that reply to new leads fast, nurture appointments, chase estimates, and re-engage past customers.

Learn more

Example workflows

What marketing looks like with Propel

Emergency service calls

Google Search ad with call buttoncall or form filllead in pipelineinstant confirmation text.

Quote to booked job

Estimate sentstage updatedEstimate Follow-Up checks in on a schedulestops when the job is booked.

How Propel works for Home Services

  1. 1

    Set your services and service area

    List what you do and the cities or ZIP codes you serve.

  2. 2

    Launch a Leads & Calls campaign

    Approve AI-drafted ads and a landing page for your most profitable service.

  3. 3

    Follow up automatically

    Every inquiry and estimate gets consistent follow-up while you work.

FAQ

Home Services marketing questions

Can I target only the areas I service?

Yes. Campaigns are targeted to the service area you define during setup.

Does Propel work with Google Local Services Ads?

Yes — Professional and Agency plans include Local Services Ads management, including lead disposition and review requests.

Can I promote different services separately?

Yes. Give each campaign one job — for example, one for water heaters and one for drain cleaning — each with its own landing page.

Resources

Related guides

Grow your home services business with Propel

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